Because that’s what we really need: more advertising beating you over the head with antiquated gender roles. Thx, Dr. Pepper!
Just when you think advertisers couldn’t possibly be any more tone deaf.
You’d think CEOs (or at least advertising/marketing people) would be paying attention to all mistakes other companies make.
It’s like the ‘boys only’ tree house for the soda industry. Root beer for life, y’all.
From the article:
And women? Jim Trebilcock, executive vice president of marketing for Dr Pepper, said he’s not worried that they’ll be offended by the campaign. The drink and marketing were tested in six different markets across the country before being rolled out nationally, and women weren’t offended, he said. In fact, about 40% of people who have tried the soda so far are women.
“Women get the joke,” he said. “‘Is this really for men or really for women?’ is a way to start the conversation that can spread and get people engaged in the product.”
Hey Dr. Pepper, I bet the real “joke” is that nothing in this world is actually for women, right? Because THAT is what I hear everyday in advertising and all the rest. And this just contributes to that message and my RAGE.
Mmm hm. Whelp. If its not for me then I definitely won’t be buying it.
Well, nothing that’s advertised is for women, except for tampons and pads. And those commercials are just jokes. No period I have ever heard of is easy.
no worries, its tastes like shit compared to regular Dr. Pepper anyway
(via courtesyofcuriosity)
